The following tips for writing online press releases will help generate buzz about your products and services across the web, driving traffic back to your website and creating a direct channel to journalists, media outlets and customers.
- Use major keywords in your heading and first paragraph – these are often all that will be picked up by Google and other News Indexing services
- Proactively share your news using the share and RSS buttons on press release websites
- Don’t use “you” and “your” or “I”, “we” or “our”, unless it’s within a quote – your press release should be written in the third person so it doesn’t sound like an advertisement
- Make your headline meaningful to media and search engines – don’t be too clever
- Keep it short – Google will not index news item that are too long
- Make your press release relevant to news or trends – get the message across succintly in headline and first par
- Make sure you have good landing pages on your website relevant to your press release – otherwise you are missing an opportunity
- Proofread your release and make sure it’s of a press-ready standard; your release could end up anywhere and you don’t want to spread an unprofessional image of your company (or yourself)
- Use free online press release services tagged with relevant keywords to make it easy for people looking for your products/services to find them – this is the cheapest, easiest free publicity you will find
- If you’re new to online press releases, post older material first then work your way up to the present so you have a good history online, driving incremental (long tail) traffic back to your website
Have fun – email me editor at newsmaker.com.au if you want to discuss any ideas you think would make a good press story.