BuzzTart

People use social networks (online or offline) for psycho-emotional reasons. (IMHO) Faced with an overwhelming tsunami (per Mark Pesce) of information, many people are using their personal networked space (facebook, myspace, bebo, twitter, etc) to cocoon, to protect themselves from the deluge. They are using RSS feeds and news alerts to avoid getting all the other information. I believe people will get even more choosy about the content they receive. I’m not saying email marketing is facing extinction but it is certainly ailing.

Also, when interactive TV becomes part of our lives (the Federal Government promises 2010, for god’s sake, make it happen!), can you imagine the impact of social networks? People will be able to watch TV in one corner of the screen while commenting on what they’re viewing in their personal networks… Never mind Idol, Dance or Big Brother, think how that will affect an election outcome when people can vote by remote control without getting out of their chair.

email marketing, interactive media, interactive tv, social media, South Australia, South Australian innovation

Today it’s Anzac Day and I’m preparing some words for the South Australian Government’s Digital Media Showcase. This is a concept to let SA Government Agencies know how they could be using local talent to take advantage of interactive media.

I’ll be sharing a panel chaired by Frank Grasso, one of Australia’s foremost search engine marketers. Frank runs E-channel and Dynamic Creative, a tool for large scale management of GoogleAds. Also on the panel are Jason Neave from ViaMedia, Leonora Beresford of Starcom; Stuart Pool from Adelaide Now; Leila Henderson (me) CEO of NewsGallery; and Jason Dunstone, Managing Director, Square Holes. How we’ll fit in all of that information in a half hour session is a mystery.

On the ‘Serious Games’ panel, Ben Kilsby from simulation company Holopoint cracked me up when he saw that he’d be sharing the stage with Adrian Smith from Sydac and John Buchanan from Carnegie Mellon — Ben says ‘that’s like a garage band finding out they’re sharing the bill with Pearl Jam’. Go Ben.

So congratulations to Ann Clancy, that powerhouse activist and official Creative Industries Catalyst, Department of the Premier and Cabinet, and the AIMIA SA committee for getting this off the ground.

Adelaide, interactive media, social media