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Archive for May, 2010

Yarn of the Week: Google Maps and iPad iAds fight it out

May 16th, 2010
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The two top press releases of the week — judged by an independent panel of readers and tweeters — show that we continue to move as a pack.

Both press releases featured the big tech trends of the day – location-based business intelligence and advice on using iAds for iPad.

In first place:
Map Intelligence Embeds Google Maps and Google Earth into US Army’s Business Reporting Environment

Sydney firm Integeo edged out:

Insight into iAds – The New Way of Mobile Advertising

The story about the way the US Army is using Google Earth and Maps in its business intelligence system has already had several hundred thousand views on NewsMaker, LinkedIn, Twitter and DIGG. Best of all, the webinar has had a record number of registrations.

Coverage includes three of the biggest media titles in the GIS industry:

Geospatial Industry News – GIS Lounge

My Industry: Business Intelligence – Directions Magazine

IMSpatial

ALTV

Vote for Grace Bawden – young Australian soprano

May 7th, 2010
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At just turned 17, Grace Bawden is an extraordinary vocalist from Adelaide, South Australia, and now we all have a chance to help her become a household name worldwide. She is currently placed third in an innovative new international competition on YouTube: That’s Opera Talent.

To vote, you need to scroll below the intro video and click the words “”Ultimi Video Caricati” (tutto = all, you can also filter to Sopranos)

Grace is pictured with her hair down, in a black dress with silver beading on the waistline…She is 4th row down on the left column.

http://www.youtube.com/user/thatsoperatalent

Please have a listen and vote for Grace! Bring it home for Australia! But not just that, we want everyone to know about Grace Bawden – talent like this doesn’t come along every day.

ALTV

Is there anyone out there, it’s getting harder and harder to breathe

May 4th, 2010
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Re Cameron England’s story in the Adelaide Advertiser this morning

I’m not surprised that 75% or more of local businesses don’t use social media, as reported in PPR’s report quoted in the article!

Twitter for small business use is under threat because, in the flood of messages, each user has only limited capacity to spend their day chatting up a whole bunch of people who will never become ‘sales leads’. A business needs to know who they’re talking to – you follow for research or amusement but it’s who follows your words of wisdom that’s really important. Is anybody listening or are they just counting scalps?

Further, the trend for some businesses to offshore their tweeting will surely kill Twitter stone dead. Of course I could just unfollow when I see this happening!

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